Nielsen-NNPA African-American Consumer 2013 Report

Source: National Newspaper Publishers Association

Nielsen’s third report on African-American consumers reveals that Blacks’ purchasing behaviors and viewing patterns are indeed different from the Total Market population.
Companies and marketers seeking to establish meaningful connections with this important consumer group can further enhance a brand’s ability to grow by understanding these unique differentiating demographic, shopping, buying, viewing, digital, and mobile trends.
Further understanding of the various generations and gender dynamics within the population is also essential for marketers who want to maximize business opportunities.

View PDF