Residents get details on Wesley Chapel Krispy Kreme store

Jennifer Ffrench-Parker | 1/10/2014, 6:05 a.m.
Developers of the Krispy Kreme Doughnut restaurant at the corner of Wesley Chapel and Snapfinger Woods Drive in Decatur were ...
Residents and Community Council members attend a meeting to hear about Krispy Kreme’s plans for a new restaurant on Wesley Chapel Road.

Developers of the Krispy Kreme Doughnut restaurant at the corner of Wesley Chapel and Snapfinger Woods Drive in Decatur were set to apply to the county on Jan. 9 for a special land use permit to clear the way for the long anticipated store.

Winston Salem, N.C.-based Krispy Kreme has been trying for more than a year to build a store on the corridor, which is undergoing a rebirth.

Waylon Hoge, principal of Integrity Engineering & Development Services, told residents at a Jan. 7 community meeting on the site that the application is seeking to uniform the zoning on the property at 2533 Wesley Chapel Road from commercial and office and institutional to commercial and for approval to build a drive-through window. Hoge’s company is guiding the project through the county for JDL Castle Corp., which handled Krispy Kreme’s store construction.

The Krispy Kreme store is one of two doughnut shops planned for the Wesley Chapel corridor.

Dunkin’ Donuts is building a shop two doors down the street at the boarded-up former Three Dollar Cafe building at 2555 Wesley Chapel Road.

RaceTrac and Kroger plan gas stations across the street from each other. All four projects are expected to be completed before the end of the year.

The DeKalb Commission District 5 Community Council is expected to hear the application before the end of January.

Hoge said the 2,700-square-foot store will have 20 seats inside, a small outdoor seating area, 10-foot-wide sidewalks, bike racks, extensive landscaping, and 15 parking spaces. It will not have Wi-Fi.

He said the project was designed under the guidelines of the Wesley Chapel Overlay District that is promoting a live-work, pedestrian-friendly community.

The store will employ 30 to 40 part- and full-time workers.

Some of the 19 residents and community leaders at the meeting raised concerns about the number of parking spaces and the lack of Wi-Fi. They also wanted attractive trash cans on the property. They felt 15 spaces were not enough and that the store should have Wi-Fi.

Hoge said that if the community wants more spaces, he can create another four from an area that was set aside for green space.

“That is why we are having this meeting,” he said. “We want to hear from the community.”

Charles Peagler, president of the Kings Ridge Homeowners Association and a member of the District 5 Community Council, asked Hoge what the company would do if Wi-Fi was a condition for its construction.

Hoge said that as a company, Krispy Kreme does not offer Wi-Fi at its stores.

“They looked at it and decided that it would be too expensive to secure it,” he said. “But I don’t know what they would do.”

Freddy Luster, whose company Redrock Global is managing the project’s real estate, said that Krispy Kreme customers don’t linger at the store and 15 parking spaces are adequate to serve the 20-seat doughnut shop.

“Krispy Kreme is an in-and-out scenario,” he said. “That’s why the drive-through is important and why this project cannot proceed without a drive-through.”

Krispy Kreme, which was founded in 1937, has been making doughnuts for 77 years. It has 812 locations in 23 countries around the world. Its plan is to demolish the former Wachovia bank that was donated to the nonprofit BDI and build a 2,700-square-foot store.

Luster said the store will the smallest of three prototypes that Krispy Kreme builds. It will be the second in Atlanta. The first opened on Buford Highway in October.

If the company’s SLUP application is approved by the DeKalb Board of Commissioners, Hoge said the store should be open before Thanksgiving.